Author: Dr. Nikolay B. Preobrazhensky, Institute for Mechanics and Electrotecnics, Russian Academy of Science, Moscow
Course outline: The course is offered for professionals involved and/or interested in Internet advertising. The course objective is to familiarize participants with key advertising functions; determine the role of the advertising in the system of goods and services promotion; examine advertising opportunities offered by the Internet; study advantages of on-line promotional campaigns; develop web-projects; plan and organize Internet advertising campaigns. The course is open for self-registration.
Duration: 12 weeks