Bureau of Educational and Cultural Affairs – U.S. Department of State Прожект Хармони Инк. - новости программ, штат сотрудников, контакты
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List of Courses

Effective Use of Search Systems

Business Graphics

Sociology and Psychology of Mass Communication

Self-organization as a Key to Success

Internet Advertising

PR - Communication Management

Internet for Research and Science

Management of Projects and Investments

Teamwork

Project Management Tools

Internet Videoconferences

Internet for Librarians

Basics of e-Business

Web-Mastering

Written English

NEW Self-guided Course for e-Teachers

NEW Self-guided Course for e-Learners

NEW e-Signature

NEW Fundraising and Promotion of Grant Projects

NEW Modern Business Cultures

NEW e-Encyclopedia Training

NEW Active Methods of Teaching Adults

NEW Development of Professional Online Community

NEW Intercultural Education in Human Rights Subjects

NEW Journalism and Information and Analytical Work on the Internet

NEW Basics of Computer Security

NEW Psychological Aspects of Man and Computer Interaction

NEW Introduction to Web-design

NEW Modern Media Service

NEW Grant Writing and Development of Non-profit projects (for People with Disabilities)

NEW Intellectual Property Rights

NEW Qualitative Methods of Analysis

Internet Advertising

Author: Dr. Nikolay B. Preobrazhensky, Institute for Mechanics and Electrotecnics, Russian Academy of Science, Moscow

Course outline: The course is offered for professionals involved and/or interested in Internet advertising. The course objective is to familiarize participants with key advertising functions; determine the role of the advertising in the system of goods and services promotion; examine advertising opportunities offered by the Internet; study advantages of on-line promotional campaigns; develop web-projects; plan and organize Internet advertising campaigns. The course is open for self-registration.

Duration: 12 weeks



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