Author: Dr. Michael V. Gyndarin, Altai State University, Barnaul
The course is directed at practitioners working in a wide range of business sectors and management fields and willing to advance their professional skills by gaining understanding of new public relations tools, and also senior students (primarily social science students) interested in social and business management. The course aims to illustrate how PR tools can be used for effective communication management. PR as an effective communication management system allows establishing mutually beneficial relationships between social actors (for example, company – consumers, political party – electorate, federal and municipal bodies – citizens, etc.). Therefore, one of the course objectives is to familiarize course participants with opportunities offered by PR in various social fields (politics, business and finance, state management, etc.), PR communication technologies, and practical aspects of RP communication management.
Duration: 12 weeks